Heinz Field broke ground in June of 1999 and

Heinz Field broke ground in June of 1999 and opened in August 2001 at a cost of $281 million dollars, this was part of the total plan that totaled $809 million dollars to build a stadium for the Pittsburgh Pirates (PNC Park) and expansion of the David L. Lawrence Convention Center. The Pittsburgh Steelers have signed an agreement to stay in the city until 2031. In addition to the Pittsburgh Steelers, the University of Pittsburgh Panthers who are members of the NCAA also use the stadium for their home games. Heinz Company bought the naming rights to the stadium at a cost of $57 million dollars a year through the year of 2021. The $57 million dollars represents the product that the company has become known for throughout the world «Heinz 57» sauce.

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«We very purposely put ‘Big Brother Canada’ on Slice in order to give Slice a real kick, to bring a new audience to discover Slice,» said Williams. «Those two seasons of huge numbers put Slice on the map in design your basketball uniform a big way that it hadn’t been before. Then ultimately there’s a business decision here. ‘Big Brother Canada’ is a very expensive show to make and specialty platforms can only generate so much revenue, that’s just the way our business works. A bigger platform generates a bigger revenue, even if the audiences are relatively similar. So we really believe by moving it to Global, not only will we grow that audience one step further but we have an opportunity to monetize it quite differently on the bigger platform as well.».
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